The Brief:
Saskatoon Transit was making the switch from monthly paper bus passes to a more permanent style. Each age group needed to have a consistent design, with an easy identifiable variation. The design also needed to have a timeless look since these will be in use for many years.
Solution:
The custom lettering references freeway overpasses, and adds a sense of movement. A simplified map of Saskatoon adds some subtle texture to the background. The bold, angled stripes help the bus drivers identify the cards at a distance.
Results:
These are still in use today, and are likely my most widely seen piece of design.
My Role:
design